Alerts
Threshold-based flags across spend, ROAS, Quality Score, frequency, and impression share.
12 active · 3 high · 5 medium · 4 low
Pure thresholds on live data · not recommendations · you decide what to do.
ROAS dropped 34% week-over-week
2.10× from 3.40× last week · creative fatigue detected on 4 of top 5 ads
₹11,440 on zero-conversion search terms
120 unique terms across 'Vague / Generic' and 'Off-intent' clusters · no orders
Quality Score < 5 on 2 keywords
'fashion brand men' (QS 3), 'best casual wear brand' (QS 4) · high CPC, no conversions
Creative frequency > 3.5× on 4 ads
Premium Jeans Flat 40%, Men's Formal 25%, +2 others · fatigue signals stacking
Brand CPC rose 18% · competitor bidding
Peter England bidding on 'alpha' for 3 consecutive weeks · IS holding but cost climbing
Lost Impression Share to Rank: 56%
Competitor · Search losing > half of eligible auctions because of bid/quality
Lost IS Budget: 24% · Shopping
Smart Shopping hitting daily cap ~4 days a week · missing auctions
Pacing 124% of target for day 23
At current daily rate, April spend projects ₹6.72L vs ₹5.40L budget
Display frequency reaching 3.8×
Dynamic Remarketing · same users seeing ads ~4× over 7 days
Lookalike · Test ROAS flat 3 weeks
Test campaign hasn't shown lift · below learning-phase exit criteria
Lost IS Rank: 34% · Category Shirts
Losing auctions due to bid ceilings · mid-tail keywords most affected
New competitor entered 'allen solly' cluster
3rd-party brand now bidding on 'allen solly' — shared audience